The successful candidate will work with the relevant business units within the Company to help ensure premium positioning of the airline’s products through designs, aesthetic and quality control, as well as undertake and manage co-brand partnerships to achieve a consistently high level of customer experience and brand delivery.

Key responsibilities include:

  • Assist in the planning and development of new and existing products, focusing on aesthetic aspects, designs, functionality and usability, taking into consideration future trends and lifestyles.
  • Help with the artistic direction of air and ground products to ensure the airline’s premium positioning.
  • Monitor and oversee at various stages of product offering so that the materials used and parts and components achieve the finest standards in terms of quality, aesthetic and timeliness.
  • Enhance brand equity and customer experience through partnership with other brands, including support in planning, negotiation, contracts, implementation and relationship management.
  • Assist in formulating a product brand and design guide with regular updates.
  • Suggest innovative ideas in the area of customer-facing products and designs.
  • Managing and developing the brand / product portfolio throughout the airline while monitoring growth strategies.
  • Implementing marketing strategy to support brand awareness or revenue growth from internal stakeholders ensure brand profitability.
  • With the Ad Agency, grows and develops the Uganda Airlines brand by ensuring a consistent and appropriate brand image is achieved and sustained.
  • Working with multiple UR teams including project managers, product developers, IT, HR, marketing personnel and external creative agencies to make sure UR's company brand values and image are followed.
  • Ensures URs brand values are aligned with our customer's expectations.
  • Keeping up to date with market trends and new developments and utilizing the information to present creative ideas.
  • Tracking budgets with an aim to maximize gains and reduce costs.
  • Managing the advertising agency and research team to analyse data to report on brand growth.
  • Growing marketing revenues by driving demand for the assigned airline assets.
  • Develops and implement creative and cost-effective plans to help educate the public about UR's differentiation in the marketplace, value proposition, and business model.
  • Develops and implement programs and practices to help customers trust the UR brand.
  • Monitors the marketing activities of other airlines and the travel industry to recognize trends, and analyse trends to gauge their effectiveness. Diligently work to ensure UR is a trendsetter.
  • Creates accurate budgets and review weekly forecasts.
  • Monitors and enforce business practices that ensure compliance with regulations for sales. Work with legal and the business to adapt to new regulations as they occur.
  • Provides oversight and design input to ensure consistency of branding, voice and messaging across all Guest and Team Member touch points.
  • Communicates guidelines and ensures consistency across all Guest touchpoints (advertising,, inflight, airport services, loyalty, ancillary revenue, sales, HR and internal communications).
  • Works with external partners including airports, media to monitor brand consistency.
  • Maintain and evolve brand guidelines as required.
  • Management of branded promotional items.
  • Submitting systematic activities and results reports as requested.
  • Analyzing industry, competition and market trends and advising on improvements and or changes to improve the airline.

Required qualifications and experience/Skills

  • Bachelor’s degree in Communications, Marketing or a Business-related course.
  • A minimum of 2 years’ experience in Brand Management role.
  • Strong analytical, communication and interpersonal skills
  • Able to work with minimum supervision as well as part of a team

About Us

Uganda Airlines, the National Carrier of the Republic of Uganda based at Entebbe International Airport is now accepting applications for a number of job opportunities.

As a member of the team, you will be responsible for presenting a positive image of the airline in keeping with its brand to connect the world to the Pearl of Africa. You will be enthusiastic about serving all Uganda Airlines customers and colleagues with courtesy and respect in line with the company’s values. You will also be championing safety and ensuring international aviation standards are maintained at the airline. This is a great opportunity to be part of the new National Airline, in this exciting industry.

How to apply

Application letters, complete with Curriculum Vitae giving two (2) referees, and copies of academic and professional certificates with one passport size photograph (one full size photograph for Cabin Crew applicants) should be submitted online at or by post quoting the Job Reference number accordingly.

Applications should be addressed to:

The Manager Human Resources.
Uganda National Airlines Company Ltd.
P.O. Box 431, Entebbe, Uganda

Only successful applicants will be contacted.