The Director Commercial will be part of the senior management team, responsible for developing policies, procedures and systems for the new Uganda Airlines company. He/She will have direct responsibility for the development and implementation of the commercial strategy for the Airline. He/She will report to the CEO of the Airline. The ideal candidate ought to have an entrepreneurial mindset, leadership skills and creativity with excellent organizational abilities.

Duties and Responsibilities

  • Develop and implement the sales and marketing policies, strategies and procedures in line with industry best practices.
  • Manage the territory budget preparation process to ensure the sales and revenue opportunities are maximized.
  • Attend industry events and conferences to generate new business leads and spot marketing opportunities for new clients.
  • Initiate and cultivate successful client relationships, maximize partnership potential and drive to consistently exceed client expectations.
  • Monitor performance data and Key Performance Indicators (KPIs). Set up call plans, daily, weekly & monthly reporting mechanisms to ensure that appropriate selling skills are suitable employed.
  • Guide, train, coach and review performances and immediately address any shortcomings to derive an effective, high-performance sales team.
  • Provide and oversee overall leadership on a strategic and commercial level for sales and other activities within the Airline network. 
  • Develop and deliver revenue, maximize the returns, identify and penetrate new markets, where appropriate. 
  • Formulate and implement the sales strategy, including local corporate sales policy, to maximize short and long-term revenue opportunities, reduce cost of sale and generate channel shift where appropriate.
  • Manage and maintain relationships with other Airlines, Tour & Travel Agents, Government bodies and corporate companies.
  • Accountability for the strategic direction of the Corporate/ Trade and Leisure sales in the network and defining the optimal way to increase sales by recommendations for routes, timings, aircraft type and other product development.
  • Lead and direct the team to deliver corporate and commercial objectives and in such a way as to enhance employee motivation and satisfaction.
  • Oversee and supervise employees including directing daily activities, recruitment, training, development and discipline to ensure a high standard of service delivery.
  • Take the lead in setting up airline sales offices across the network, finding Handle any other tasks that may be assigned by your supervisor


Required education and experience:

  • A Bachelor's degree in commerce, business administration or closely related discipline.
  • At least seven years of experience in a sales and marketing department in a recognized setting/organization.
  • Airline commercial management experience with demonstrated competencies in e-commerce.
  • Knowledge of digital marketing techniques and technology based product distribution systems, sales channels and setting up a call center.
  • Knowledge of airline pricing, revenue management, interline services, and IATA airline practices
  • Able to manage multiple start-up stations across the target airline network with ability to negotiate effectively at all levels.
  • Ability to coordinate multiple activities, including travel agency, GSA, tour operator, OTA relationships, office set-up, establishing contracts, recruitment of staff, building-up sales channels and preparing for inaugural events.
  • Strong mentoring, coaching and managerial capability, with good communication and negotiation skills. 
  • High level of integrity and professionalism with a clean track record of performance.


Applications are therefore invited from suitably qualified Ugandans.

About Us

Uganda Airlines, the National Carrier of the Republic of Uganda based at Entebbe International Airport is now accepting applications for a number of job opportunities.

As a member of the team, you will be responsible for presenting a positive image of the airline in keeping with its brand to connect the world to the Pearl of Africa. You will be enthusiastic about serving all Uganda Airlines customers and colleagues with courtesy and respect in line with the company’s values. You will also be championing safety and ensuring international aviation standards are maintained at the airline. This is a great opportunity to be part of the new National Airline, in this exciting industry.

How to apply

Application letters, complete with Curriculum Vitae giving two (2) referees, and copies of academic and professional certificates with one passport size photograph (one full size photograph for Cabin Crew applicants) should be submitted online at or by post quoting the Job Reference number accordingly.

Applications should be addressed to:

The Manager Human Resources.
Uganda National Airlines Company Ltd.
P.O. Box 431, Entebbe, Uganda

Only successful applicants will be contacted.